Statistics & visual learning

See the numbers.

Data that explains why the lectures matter — why market research comes first, how survey methods trade off, and how long protection lasts.

Why start-ups fail

“No market need” tops the list.

Lecture link: this is exactly what the opportunity assessment plan (L07) and marketing research for a new venture (L09) are designed to catch.

The start-up lifecycle

Survival thins out fast.

Lecture link: expansion needs new management skills (L07) and protecting assets & managing risk (L08) — that’s what separates the survivors.

Table 8.3, visualised

Which survey method should you use?

Compare the shapes: no single method wins everywhere — that is the point of Table 8.3.

Scores 1–4 are our reading of the wording in Table 8.3 (e.g., “fastest” = 4, “slowest” = 1).

Entry strategies compared

More control costs more commitment.

Conceptual positioning for study, not measured data.

How long protection lasts

Not all IP expires.

Exam angle: patents trade disclosure for a fixed term; trade secrets avoid disclosure but lose protection the moment they leak. Trademarks last as long as they keep identifying the product.

Terms per Lecture 8 slides.