Interactive learning

The concept lab.

Frameworks are easier to remember once you have used them. Four hands-on tools, each built straight from the lectures.

Lecture 7 · Foreign market selection

Market Selector

Run the five-step model on three fictional markets. Edit the scores, set the weights, and see which market wins.

Lectures 7 · 8 · 9 · Classification

Read the scenario, drop it in the right bucket. Choose a deck: merger types, IP protection, SWOT or entry strategies.

Lecture 9 · Marketing objectives

Type a marketing objective. Specific, Measurable and Time-bound are detected automatically; Achievable and Relevant need your honest judgement.

Your marketing objective

It is achievable with our budget, team and time. It is relevant to our mission and business goals.

Specific

Measurable

Achievable

Relevant

Time-bound

Lecture 8 · Table 6.5

Is this deal a binding contract? Load a scenario or set the conditions yourself.

Scenarios

Value of the sale ($)